It’s been three years since 28-year-old fashion designer Alexia Maria Esquer swung open the doors to her Prospect Street store—dubbed Alexia Maria—in La Jolla. “The most exciting part has been to see all the different women who have worn my designs,” says the newlywed, whose client list includes Julianne Hough and America Ferrera. “I love seeing pictures of all of them wearing Alexia Maria, whether it be in a magazine from a red carpet or on Instagram from a client’s post.” That online following has brought in fans from around the world, all pining to shimmy their way into one of Esquer’s bow-bedecked gowns, two-piece ensembles and convertible jumpsuits (think detachable floor-length skirts to up the drama factor). Here, we catch up with the fashion darling as she takes us behind her burgeoning brand. 1261 Prospect St., La Jolla, 858.412.4120
For a first-time buyer, what are your most popular pieces?
Our most popular pieces are the bow back jumpsuit with convertible skirt ($990), the off the shoulder bow gown ($875) and the off the shoulder cape top ($495), which is my personal favorite.
Where do you find inspiration?
I draw a lot of inspiration from the 1950s. I’m also influenced by what I see and hear from women who wear Alexia Maria.
Give us a sneak peek of your fall/winter collection.
[This season], I’ve designed various draped pieces as well as new silhouettes using fabrics such as velvet and brocade. I’ve also incorporated my signature bows into many designs because what would a collection of mine be without bows?
What do you enjoy most about the San Diego fashion scene?
I love that San Diego is effortlessly chic. I think my line resonates here because, unlike other cities where fast fashion dominates, San Diego [ladies] search for a more classic and timeless look.
Where would we find you shopping around town?
I love shopping at the local markets. One of my favorites is the Little Italy Mercato. I’ve bought [everything from] beautiful artwork to handmade jewelry; I never leave there empty-handed!
What’s next for you?
Definitely opening a second [store]. I haven’t decided on where the next home will be yet, but the Big Four fashion capitals [Paris, Milan, London and New York] are the candidates for now!