Pieces capture a new take on the traditional denim and leather of the “wild west.” The campaign, filmed and directed by Dave Meyers and photographed by Mark Lucksavage, hones in on a more artistic and androgynous version of the cowboy image and the untamed nature that the old West characterizes.
Both the campaign images and video star model Pure Rueangaram, who embodies this updated look in classic blue denim and leather vests. Rueangaram rides a motorcycle alongside a running horse in the middle of a desert before embracing the nature of the majestic animal and riding off on its back into the sunset.
Wang’s New America celebrates the tradition of personal identity and diversity while subverting stereotypes. The line includes suit jackets, blazers, coats and pants in rich, blue denim fabric. The leather vests and jackets serve to contrast the rugged textures.
The line also includes button down tops, dresses, sweaters and knit tanks. The colors stay mostly neutral, using variations of white, black, blue denim and beige.
Splashes of brighter colors can be found in the accessories. Accept pieces are offered in the form of blue, iridescent earrings, stunning gold, silver fortune cookie-shaped earrings and a baby pink handbag.
Leather detailed accessories are also up for grabs in the form of footwear and handbags, complimenting the larger pieces of the launch.
See more of the collection campaign below, then shop the full line, available now at alexanderwang.com.