Alex Yáñez is setting the trends in San Diego one article of clothing at a time.
“I work with a diverse group of people—my clients literally range from 20 to 90 years old,” explains Alex Yáñez, Neiman Marcus Fashion Valley’s style advisor. “I think San Diego surprises people. Those who don’t spend a lot of time here think of it as this sleepy little beach town—everyone’s in boardshorts and flip-flops. But it’s actually a very sophisticated and fashion-forward crowd,” he says. Yáñez joined Neiman Marcus as a Prada ready-to-wear sales associate in 2009 and quickly rose to success within the company. “Ken Downing came to [our] store for a personal appearance. He met me, mentioned a program he created and offered me the opportunity to join the program as one of seven style advisors across the company,” says Yáñez. “The role is a natural fit for me. I have my own clients, but I’m also involved with PR and marketing—I ensure our associates are aware of the current trends.” When it comes to trends, the sartorialist is particularly excited about Gucci for 2017. “Alessandro Michele has really invigorated the brand—he’s changed the spectrum when it comes to dressing,” he explains. “Michele moved the fashion pendulum from stark minimalism to maximalism. His designs have encouraged men and women to let their personality show through their clothes.” Thanks to his sharp sense of style and effervescent personality, Yáñez has established himself as San Diego’s premier personal shopper. “Neiman Marcus is a wonderful company that has afforded me a lot of opportunities. I hope to grow further and continue on the trajectory that I’m on.” Neiman Marcus, 7027 Friars Road, San Diego, 619.692.9100