Our annual Women of Style accolades are bestowed on these four San Diego fashionistas.
Alberdi defines her style as sophisticated but modern.“Blazers are key in my wardrobe, and I love the matching-set trend. You don’t have to think too much about it, and you look effortlessly chic.”
Global fashion influencer, entrepreneur and designer Paola Alberdi has become an Instagram sensation since founding Blank Itinerary in 2014.
Whether it’s head-to-toe Oscar de la Renta or Paige denim and a Rails button-down, Alberdi’s styling credentials and sartorial content (blog posts and captions are written in Spanish and English) provide daily inspiration to her loyal followers and social media fans. “My love for fashion really began thanks to my mom,” she says. “Coming from a Mexican family where women take pride in getting dressed up, I was influenced by the sophistication and style I saw, but living in Barcelona during my college years inspired me too.” While a vintage Chanel belt is a favorite recent find, Alberdi shops almost exclusively online at sites like Net-a-Porter and Shopbop (she says they have the best selection of brands and designers) in addition to ASOS and Zara. And with a vision to bring glamour back to summer basics, her 13-piece capsule collection of girl-on-the-go staples for Amazon’s The Drop—think polka-dot blouses, oversize blazers and paper-bag-waist shorts—recently proved a huge hit. “I wanted to create simple yet smart pieces that would be versatile and easy to style, either together or separately, but most importantly, for women to feel confident wearing them.”
California’s superbloom inspired the Marrow Fine fall collection for which Sassone partnered with Orly to create a range of accompanying custom nail polish colors.
When it comes to style, jewelry makes a statement, and no one does it better than Jillian Sassone, founder and lead creative of Marrow Fine, whose flagship boutique debuted at One Paseo earlier this year.
Despite swapping Brooklyn for Encinitas, the jewelry designer du jour still adds a little East Coast polish (she counts Iris Apfel as a style icon) to her West Coast wardrobe. “I adopted a capsule closet five years ago, and it’s been so freeing. Now I just mix a handful of fun pieces each season into staples that I love,” she shares. “It’s allowed me to go up in quality and be more thoughtful in my purchases. I’ve completely moved away from fast fashion.” When not popping next door to One Paseo neighbors Whiskey & Leather and Van De Vort (both owned by fellow boss ladies), Sassone shops online at Bona Drag. Other staples include French “it” girl label Sézane for beautiful blouses, Dôen and Ulla Johnson for dresses, and Esquivel for the perfect slides. Sassone’s three wardrobe essentials? A fun shoe (currently, the aforementioned Esquivel), custom Bite Beauty lipstick in Bright Poppy (debuting spring of 2020) and Marrow Fine jewelry. “I always wear my engagement ring and my Little Black Cuff ($4,800); everything else is on rotation,” she says. A Rachel Comey trench and a Celine bag from Fashionphile are on the fall wish list. “Her jackets make such a statement, and that place is a slice of handbag heaven right here in North County,” says Sassone.
Hair and makeup by 1011 Makeup
Waisbord credits celebs like Diane Keaton, Rihanna, Sienna Miller and Victoria Beckham as style icons, but mostly, she looks to regular women on the street in San Diego and on her travels for inspiration.
Street-style aficionado, fashion consultant and StyleMaker Fabrics co-founder Linda Waisbord believes that true style comes from courage and attitude.
“I’ve always been drawn to fashion. I think I came out of the womb with a handbag and a fabulous pair of shoes in hand. My mother often recalls how starting at age 3 I wouldn’t leave the house without perfectly combed hair and a handbag,” says Linda Waisbord. The fashion connoisseur has a natural know-how when it comes to putting together an outfit (for proof, consult her wildly popular Instagram account, @stylewais) and admits that her personal style is constantly evolving. “I love fashion because it’s always changing, allowing me to try various styles and ultimately discover my best self in the process. What we wear says so much about who we are, how we see the world and how we want the world to see us.” Her wardrobe staples include baggy jeans, a crisp white button-down shirt, a black blazer, black pointy-toe pumps and a cool camo jacket. Go-to designers? Isabel Marant, Saint Laurent, Phoebe Philo’s Celine and Dries Van Noten, as well as emerging designers like R13 and Off-White. Whether she’s working with personal clients, delivering motivational fashion empowerment seminars or planning and taking curious travelers on cultural fashion trips around the world, Waisbord’s message is clear: “Have the courage to take risks with fashion. Life is too short to be boring.”
Makeup by Lindsey Jones; Hair by Shannon Finn
Livits credits Sarah Jessica Parker as her style icon because “she is always sophisticated in an effortless, natural way. And she’s always playful, which I love.”
As CEO and founder of the Pink Lagoon boutique in Solana Beach, Jenny Livits has built her business on creating a closet that perfectly suits each client’s lifestyle.
“My first job in fashion was at Nicole Miller in La Jolla, and the store was run by a wonderful woman, Stefanie Lyon, whom I admired so much. She was young and driven, and I enjoyed every minute of working there,” says Jenny Livits. Her passion for personal styling led to her open her wildly successful Pink Lagoon boutique in Solana Beach. “I started my business when I was pregnant with my first daughter, Zoey, 12 years ago. I wanted the flexibility that being my own boss could offer me and my family, and I knew I could do something unique in the San Diego retail space that no one else was doing.” Her boutique offers the best of SoCal style as well as seasonal trends, a luxury vintage department, fine jewelry and, most recently, natural beauty. But what makes Pink Lagoon stand apart from its competitors is the focus on wardrobe design. “You have to build a wardrobe for your lifestyle. It’s not about acquiring possessions, it’s about the pieces you collect and how they work together—like cooking a great meal: You need to pair all the ingredients together.” So what are Livits’ own staples? “Stacked heels, cashmere sweaters by Madeleine Thompson, great-fitting denim, floral dresses and layering the fine jewelry pieces we carry at Pink Lagoon.” It’s hard to imagine, but if she didn’t work in fashion, she’d probably be an “interior designer or psychologist—they don’t call it retail therapy for nothing.”
Makeup by Ashley Fiero; all clothing available at Pink Lagoon
Photography by: Becca Teal Batista | Shot on location at The Park, Bankers Hill by Zephyr