Come Together

Kayleigh Donahue Hodes | August 29, 2017 | Feature Features National

What do you do when you can't find anywhere to work on your solo business besides coffee haunts? If you're Katie Saffert, you create the chicest co-working space in town.

WHEN KATIE SAFFERT wanted to get back into the entrepreneur world, she needed to get out of the house—she is a mother of two, after all. But Starbucks just wasn’t cutting it. “I soon realized that there wasn’t really a place for other moms like me to go beyond coffee shops,” recalls the creative, who’s helmed a slew of businesses ranging from event planning to catering. “Then I had the idea: What if I could create a space where other mom solo-preneurs could come and feel like they’re home, but also have the chance to be surrounded by other creative women just like them?”

That thought blossomed into the Hatched Collective, a co-working space devoted exclusively to work-minded women. Beyond having a cozy spot to get down to business (or a photogenic backdrop to perfect your social media game—think bright white walls accented with touches of wood, pastel and rose gold), fostering connections is the secret sauce to Hatched Collective’s success. “I have an event planner who works out of here who is now collaborating with a PR woman who visits; there’s a photographer who’s started hiring a makeup artist who works from here,” notes Saffert, who keeps the Normal Heights space intimate with groups of no more than 14 to 35 at a time. “I make sure to introduce a new person to whoever is in that day so that people feel comfortable really talking to each other.”

But a membership doesn’t just gain entry into the ultimate ladies lounge. Saffert also offers monthly perks like happy hours, speakers and DIY-centered classes to spark creativity. As for what’s next? A West Coast takeover. “My goal is to create the same kind of work space in North County, Orange County and Phoenix,” she reveals. There’s also the launch of collaborative female-driven business workshops in Encinitas and Laguna Beach to boot. So, where do we sign up?


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