Follow these SoCal Instagram influencers for the fashion, beauty, health and at-home content your feed's been missing—plus the inspiration spark you've been craving.
With nearly 20,000 followers, everyone knows San Diego-based blogger, stylist and mom @vanessaballi. She’s been especially creative with her quarantine feed, while still keeping it as chic as ever. “As an influencer and a mom during these crazy times, people feel isolated,” she says. “I am trying to create a sense of togetherness by sharing pictures and stories of my daughter and husband to keep everyone’s spirits up, knowing they aren’t in this alone.”
“I have always used my platforms to inspire, empower and motivate women to understand and live out a healthy lifestyle,” says the fitness guru behind popular Instagram @lovesweatfitness. “I make sure my content is raw, engaging and encouraging, and I hope it motivates and empowers the community around me.”
The influencer behind @dailykongfidence has quite the following (116,000 and counting). “Recently, I’ve shifted my usual street style and editorial photos to more relevant and real-life moments, from my home workout routine to backyard picnics, work-from-home looks and dress-up moments at home,” says Kong, adding, “I’ve also been using my platform to highlight local businesses, nonprofits and Black-owned companies that need our support.”
There’s a reason the creative mind behind @glitzandglambytiff has nearly 13,000 followers. Like most, the popular San Diego- and L.A.-based fashion and style blogger pivoted her feed during quarantine, saying, “I have been sharing at-home-friendly content, like comfy casual styles that you can also leave the house wearing, as well as self-care and wellness tips and tricks for staying healthy.”
Photography by: In order of appearance: by Gen Wilburn; courtesy of Katie Dunlop; courtesy of Christine Kong; by Nick Monte/styled by Jennifer Grace