When Miss California USA 2009 Carrie Prejean Boller’s father was battling stage 4 base-of-tongue cancer, he was given weeks to live. “He came home on hospice care with a feeding tube and was basically given a death sentence,” explains Carrie. She and husband Kyle Boller, a retired NFL quarterback, were introduced to a holistic healer, who suggested her dad go on a whole-food diet. “We had nothing to lose,” she recalls. Carrie’s dad went off meat and dairy, and because of where the cancer was located, started by juicing. After several weeks, when he could start eating, he consumed only whole foods. Within five months, the tumor on his neck was gone. Today, he’s cancer-free.
The healer also introduced the family to an ancient nut, seed and fruit granola recipe he discovered while living in indigenous cultures. Instantly, a passion was sparked. “We fell in love with it,” says Kyle. “We started feeling better.” Inspired, the Encinitas couple decided to turn the recipe into a nutritional snack, and the PHIVEbar was born. PHIVEbars are non-GMO, organic and gluten-free, and contain 14 ingredients, known as superfoods, that provide health benefits to the body. While many bars on the market are loaded with brown rice syrups and sugars, PHIVEbars contain ingredients like dates (rich in fiber, protein and natural sugars that help sustain energy) and figs (loaded with vitamins A, C and E, which boost immune function).
“I [didn’t] grow up as the healthiest eater, and I feel I got shorted in a way,” says Kyle. “If you’re trying to be a professional athlete, you want to put premium ingredients in your body.” That health-minded focus even extends to the brand’s name, which is derived from the Phi ratio—a unique ratio found within nature. Each bar uses this specific proportion to combine its ingredients in an ideal amount, resulting in max nourishment for the body: Just the way nature intended.
Less than a year after its launch, PHIVEbar counts NFL teams and the U.S. Navy among its followers and can be found on shelves at Sprouts Farmers Markets throughout the country. “We want to help people,” explains Carrie. “There’s so much disease in this world, and we want to start preventing illnesses before they happen. We want people to live long and happy lives.”
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GMOs, cold weather, soda