Innovative OC-based beach lifestyle brand Hurley is teaming up with LoveShackFancy, an NYC-based fashion label, to offer a limited summer collection of trendy suits and seasonal gear. The collaboration is set to launch on June 23.
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New York fashion meets technology in the Hurley x LoveShackFancy collaboration. LoveShackFancy, known for their soft feminine designs, combine their pretty florals with Hurley’s high-level performance pieces for this stunning collection of chic beachwear. The newest high quality swim, wetsuits, surf gear, and other accessories are sure to be summer staples for the beach.
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This is the brands’ second collaboration together; however, this year’s launch has brought an extended array of offerings. The collection has expanded to surfboards, skateboards, and other seasonal lifestyle gear to pair with the stylish swim ensembles. 
Although LoveShackFancy is still relatively new to the world of surfing, founder Rebecca Hessel Cohen says surf culture “is having a moment… the timing was right,” according to LoveShackFancy’s website.
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If you love all things elegant, this collection is for you. The dreamy, water-ready pieces are vintage-inspired, taking nods from the Y2K era. From ubiquitous florals to bright color blocking, it’s perfect for soaking up the California sun. The collection will offer everything you need to swim, surf, or simply enjoy a day at the beach. 
According to Hurley’s website, the designers “drew inspiration from the ‘90s and ‘00s, celebrating iconic fashion moments from those carefree, and often rhinestoned, decades.”
Orange County-based Hurley has set themselves apart by creating high performance surf gear that’s both cute and functional. Not just known for their products, Hurley is focused on empowerment and global youth culture. They aim to “fuel the voice of the next generation,” according to their press release. 
Originating from New York, LoveShackFancy has boutiques in West Hollywood and Newport Beach, offering romantic collections that are reminiscent of vacations and special moments while being perfect for any occasion.
For more information about the labels, visit www.hurley.com and www.loveshackfancy.com. The collection will be available for purchase here.
Photography by: Courtesy of LoveShackFancy X Hurley 2022 Collaboration
