Born in 2006 in the garage of a Venice, Calif., apartment, Aviator Nation, a California-chic lifestyle brand inspired by the rebellious self-expression of the ’70s and vintage clothing, offers elevated comforts in bright hues. The brainchild of a fashion-obsessed-turned-successful entrepreneur, Paige Mycoskie did what every 20-something wouldn’t do: created something out of her frustrations. Mycoskie built the brand from the ground up, first buying a sewing machine and teaching herself how to create the garments she always envisioned. Fast-forward 13 years: The quintessential lifestyle brand has just opened its ninth store, in La Jolla. Boasting high ceilings, rainbow hues and a “rad and vibe-y yoga lounge,” the new location offers cult-favorite pieces like the five-stripe hoodie and sweatpant set with the brand’s signature rainbow stripes, and the signature hoodie, which happens to be the first hoodie design Mycoskie ever made and which continues to be a bestseller each season. As for what’s next, be on the lookout for new fabrications crafted with the active jet-setter in mind, as well as new neon colorways in the October collection. 7840 Girard Ave., La Jolla
Photography by: aviator nation
