James Heller's Top Picks

Allison Mitchell | June 12, 2017 | Feature Features

The 30 Under 30 on his favorite local haunts

Remember the name James Heller. At only 30 years old, he’s already been on Forbes prestigious 30 Under 30 list and has his sights set on $10 million in revenue (and counting!) this year for his San Diego-based venture, Wrapify, a platform that pays the average Joe to “wrap” their personal vehicle in ads. “We are the advertising component of the sharing-gig economy—think Uber, Lyft or Airbnb,” says the Encinitas local. Currently live in 29 cities, the brand is on track to move into the top 50 markets by the end of the year. Here, the mogul shares the San Diego hot spots he holds nearest and dearest.

“I enjoy surfing between Seaside Reef and Cardiff State Beach. There are lots of fun peaks between the two spots.”

GET FIT “Fit Solana Beach provides an exclusive fitness club experience; plus, they have nice machines and there are never any lines.”

LUNCH BITES “Its proximity to our office and uniqueness make Fidel’s Little Mexico (Solana Beach, 858.755.5292) a go-to.”

BRUNCH BUNCH “Union Kitchen & Tap (Encinitas, 760.230.2337) has a good vibe and great food.”

DATE NIGHT “I’ve never been let down by the service or quality of food at The 3rd Corner Wine Shop & Bistro (Encinitas, 760.942.2104). I’ve had some of the best memories with my lady there.”


Photography by: