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Luxe Launch

| May 7, 2013 | Parties National

The Party
Trust the Italian fashion house to inaugurate the brand’s first stand-alone shop in San Diego with a chic evening of local tastemakers.

The Scene
Stilettos clicked across the single-level store’s black-and-white checkered marble floor, the fashion set scouting architect Roberto Baciocchi’s temple to the style gods. Mirror-image DJs AndrewAndrew laid a background beat perfect for punctuating air kisses as shopping stars greeted, grinned and gabbed about the women’s ready-to-wear, bags and accessories collections, as well as to-die-for footwear (men’s and women’s).

The Highlight
The store is the ultimate fantasy closet! The fa├žade—precious black marble cladding embellished with polished steel—stretches across three full storefronts. The interiors get glowing with pale green fabric walls, steel and crystal counters, and velvet sofas in green and castorino colors. Photography Courtesy of Prada



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