Hilton's name, look and voice are familiar to anyone alive in the 2000s. Her image brings back memories of velour track suits, low-rise jeans and mini-skirts, not to mention an enviable collection of handbags and purses to match her many outfits.
The online collection takes clear inspiration from the trends of the early 2000s, most of which she set herself. From gold accents to cozy bedtime wear, the collection screams 'Paris Hilton' with its pink and gold color scheme.
“My fans are always asking me about my favorite shopping finds, from fashion to beauty to home decor and more," Hilton said in a recent interview with Glossy, "so it felt like a natural fit to curate my latest obsessions for everyone.
So far, the collection boasts 10 items ranging in price from $19 to $175. Hilton told Glossy she hopes the products “sparks joy.”
“I am absolutely exploring ideas around delivering unforgettable shopping experiences for my fans in the metaverse," she says, "so more to come there."
The online store is just the latest extension of Paris Hilton's empire. She started her entrepreneurship journey in the early 2000s with the launch of namesake fragrances, but she's dabbled in everything from DJing to acting, most recently playing with the big dogs in the world of business.
The socialite-turned-business woman launched her own entertainment company, 11:11 Media, with projects spanning TV, podcasting, digital media, NFTs, music and more. She recently stepped back into the spotlight with shows on Netflix and Peacock streaming services, Cooking with Paris and Paris in Love respectively.
Hopefully we get to see more of Hilton’s favorite things with an expanded collection in the near future. Until then, the debut collection can be found on shop.parishilton.com.