Ann WycoffAnn Wycoff|March 28, 2019|Feature, Features,
Meet the men who are moving and shaking, making their mark on the San Diego scene.
Jason Waters
Jason Waters
Founder & Creative Director, Waters Atelier Cool Move Elevating the custom styling scene in San Diego Moving Toward His own extremely exclusive and limited line of men’s suits
“I grew up in L.A. skateboarding and playing punk music. I made my way to San Diego in the early ’90s for the action sports industry, but fell in love with high-end fashion, working for brands like Ralph Lauren and Brooks Brothers. In 2013, armed with an affinity for tailored clothing and my own client list, I started Waters Atelier. I curate wardrobes for my clients’ lifestyles—it’s not just custom suiting, it’s a curated experience with a one-on-one consultation. I look at their art, architecture, the car in the driveway and what they do for a living. Everything is bespoke and one-of-a-kind. I’m inspired by the East Coast, London and James Bond vibe, and artists like Lichtenstein, Warhol and Basquiat. This month, I’m releasing a very limited collection of ready-to-wear, American-made shirting, suiting and blazers—a refined California casual line of Italian cotton jackets and trousers, and Egyptian cotton shirting. I’m the guy behind the scenes who knows everyone, but nobody knows me. I love what I do.”