February 11, 2019 | Feature Features National
When Wynn Las Vegas opened in 2005, it reset Vegas visitors’ expectations of what a casino should look like. Dark gaming floors and football field-length hallways were gone, and in their place were natural light- and flower-filled esplanades, monumental public art and views toward lakes and pools. For tourists who were just beginning to think of Las Vegas as a shopping destination, a carefully curated retail esplanade that was separate from the casino floor helped set a new standard: that the experience would be as important as the goods. Fashion brands bypassed other cities to establish their US presence or designed Vegas-exclusive clothing and accessories to tap into Wynn’s specific clientele.
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