Alay is a renowned artist across the globe and often takes inspiration from the Earth. Her work celebrates the natural beauty of different animal species and flowers. With that sentiment in mind, proceeds from this collection will go to Nia Tero which supports indigenous communities and ecosystems around the world.
“I have always been fascinated by birds throughout my career,” Alay says in a press release. I call them my muses. Birds feature prominently in my artwork—from my pieces on Foundation and SuperRare to my Flower Girls collection. Birds of Sōlis is dedicated to reimagining the Audubon birds, and applying my artistry to the limitless creative possibilities offered by NFTs.”
Her first NFT collection, Flower Girls, was the first female-led fine art NFT. It’s 10,000 pieces sold out in 30 minutes and earned the artist more than $16 million. Reese Witherspoon, Eva Longoria and Gwyneth Paltrow are among her collectors, and 20 percent of the Flower Girls profits went to children’s charities, with 5 percent supporting the next generation of children’s NFT art.
Birds of Sōlis is the first to drop on the new NFT platform Snowcrash, a collaboration between Sony Music Entertainment (SME) and Universal Music Group (UMG).
“Varvara is such an exceptional talent,” says Snowcrash co-founder Jesse Dylan. “The entire team is honored to work with her on our very first fine art NFT drop. Varvara’s work is like no other artist in the space, plus it gives immense reverence to nature and preserving the environment—something we are all committed to at Snowcrash.”
Alay has created art for children’s books, games, dresses and scarves, and has previously worked as the art director for L’Officiel, Robb Report and The Rake. Her work has appeared in Harper’s Bazaar, Esquire and Marie Claire.
Prepare for the Birds of Sōlis NFT collection drop on 10 am PT Thursday, June 9, and visit Snowcrash online to learn more.