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Wheels of Fortune

BY Gillian Flynn | October 19, 2018 | Feature Features National

Legendary Italian cycling brand Pinarello has rolled into Southern California.
Winner of the Giro d'Italia, British cyclist Chris Froome, rode to victory on a Pinarello Dogma F10 X-Light.

They’ve been referred to as pinups for the bike-obsessed. The Ferrari of bicycles. Now Pinarello and all its aesthetic possibility is “full gas” at its new U.S. flagship in Solana Beach. The showroom, which doubles as its U.S. operations headquarters, offers rare test rides and private fittings for specimens that appear better suited to museums than Palomar Mountain. “San Diego County is one of the best places to ride a bike, rivaling climbs in Europe,” says Pinarello U.S. President David Vigil, a former senior vice president of Qualcomm. Founded in 1952 by professional cyclist Giovanni Pinarello—and now under the leadership of his son Fausto Pinarello and resuscitated by his grandson—the brand offers bikes associated with high-precision victories, such as those of Team Sky, including four straight at Tour de France. Its North Cedros HQ was conceived by nearby McCulley Design Lab, integrating the space for cyclists, their soigneur and, naturally, espresso. “Given Pinarello’s beautiful, sleek and functional design, we created a minimalist gallery vibe where the bikes are the star,” says Janet McCulley. By appointment only. 238 N. Cedros Ave., Ste. 100, Solana Beach, 619.992.0885

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